Shop by Ingredient
Find Your Key K-Beauty Ingredients
Korean skincare is built around a handful of hero ingredients, each with a clear job. Browse by ingredient to find the products that match what your skin needs.
PDRN
Often derived from salmon DNA, PDRN supports the look of firmer, more resilient skin. A favourite for tired, stressed skin that needs to bounce back.
Centella (Cica)
Centella asiatica is known for calming and soothing. It helps comfort the look of redness and supports the skin barrier, making it a go-to for sensitive and acne-prone skin.
Rice
Rice extracts and ferments help brighten and soften skin for a smooth, even look. A gentle choice for dull skin.
Collagen
Collagen products help skin hold on to moisture so it looks plumper and smoother, especially where early fine lines start to show.
Retinol & Retinal
These vitamin A ingredients encourage skin renewal, refine texture and soften the look of fine lines. Start slowly and wear sunscreen during the day.
Shop retinol and retinal skincare
Vitamin C
An antioxidant that brightens dull skin and helps fade the look of dark spots for a more even tone.
Not sure where to start? Visit one of our stores or get in touch, and our team will help you choose.